Mere Rhetoric

Welcome to Mere Rhetoric, the podcast for beginners and insiders about the people, terms and movements who have shaped rhetorical history. I’m Mary Hedengren, Samantha’s in the booth and we have a brand new episode here for you. If you like new episodes, or if you have an episode to suggest, you can email me and tell me. The email is just mererhetoricpodcast@gmail.com and we’d be thrilled to hear from you. Here’s the thing, though, today’s episode isn’t on rhetoric.

 

It’s on rhetoricality. Psych! What, you may ask, is the difference between rhetoricality and rhetoric? Well, John Bender and David E Wellbery wrote this article in 1990 titled “Rhetoricality: on the modernist return of rhetoric” where they argue that for too long rhetoric had been deeply misunderstood and maligned and it was time to dust off rhetoric for the last 20th century.

 

They start with a metaphor about architecture to describe their plans. Imagine a Classical building of, say, Athens. You’ve got your triglyphs, you’ve got your stylobates. But then history keeps happening and architectural fashions change and no one is doing stylbates anymore. Then classical architecture is dusted off--literally--, and people say, “wow--let’s do that.” But don’t do that, not really, because things have changed. They have to alter the classics in order to fit a modern aesthetic. This is the difference between rhetoric and rhetoricality.

 

Bender and Wellbery argue a project of a Modernist reconciliation of rhetoric, as opposed to the Enlightenment and Romanticism hostility that characterized much of history. It’s funny that you don’t usually think of the philosophies of the Enlightenment and Romantic eras of having much in common: one group parades about in powdered wigs, says “what-what” and writes comedies of manners and constitutions while the other falls in love with consumptive prostitutes, wanders the lake district and dies young. But they’re both sort of anti-rhetorical. As Bender and Wellbury put it “Foundational subjectivity--be it the subject as res cogitans or as creative origin, as unique individual personality or as disinterested free agent within the political sphere--erodes the ideological premises of rhetoric” (12). So whether you’re a free spirit at the whims of the muse or a cog-like actor in the machine, there’s no place for the socially constructed work of rhetoric.




Five factors went into of the death of rhetoric, according to our authors:

  1. “scientific discourse became anchored in ‘objectivity’” (and you can see my air quotes)
  2. imaginative discourse became anchored in ‘subjectivity’” (ditto on the air quotes)
  3. “Liberal political discourse emerged as the language of communal exchange”
  4. The end of oral speeches and rise of print
  5. “standardized national languages emerged as the linguistic sphere of reference for cultural production and understanding” (22)



During this time, rhetoric, Bender and Wellbery argue, has been “contracted” (6) from its original form because “much of the terrain over which [rhetoric] held absolute sway during … 2 millennia [...] has now been appropriated by other disciplines: linguistics, information theory, stylistics, literary criticism, sociology, communications, marketing, public relations… To classical rhetoric ...belonged the description and theorization of all aspects of discourse not comprehended by the more delimited formulations of grammar and logic, the other two divisions of the so-called trivium” (6). Rhetoric has been poached upon. What is the point and purpose of modern rhetoric, then?

 

But if you’re looking at that list I gave earlier, you may notice that these factors are no longer such a part of our lives any more. Because the “new cultural and discursive space is fashioned that it is no longer defined by objectivism, subjectivism, liberalism, literacy and nationalism” (23). For instance, consider point 4--the rise of print. There’s no denying that more people are literate than in Cicero’s time, but we’re beyond literate in print text. Bender and Wellbury point out the rise of television and radio and we might, rolling our eyes at the old technology of the nineties, point to the advent of internet gifs, YouTube videos and podcasts. The conditions of classical and enlightenment thought have changed. We aren’t going back to oral speeches in the forum, but neither are we dominated by only print media.

 

And the modernist reinterpretation of rhetoric isn’t going to resemble rhetoric of ancient origins any more than the architecture is doing to resemble the posts and lintels of greek architecture.

The past isn’t ignored, though. Rhetoric, say Bender and Wellbury is  “Not just “rarified speech” but “groundless, infinitely ramifying character of discourse in the modern world”  and “Rhetoric is no longer the title of a doctrine and a practice, nor a form of cultural memory; it becomes instead something like the condition of our existence” (25). The condition of our existence! Heavy stuff that. Instead of calling something rhetoric, rhetoricity is now big rhetoric, pervasive and spurred by the conditions of modern life.



They give the examples of how pervausive rhetoric is, citing Thomas Kuhn and the rise of a rhetoric of science, and a rhetoric of linguistics, psychoanalysis, and mass communication. Our man I.A Richards ushered in, according the Bender and Wellbury, the rhetoric of literary analysis, and Lakoff and Johnson--whose book we reviewed in another episode--describe a rhetoric of pragmatics. Everything it seemed, could have “rhetoric of” tacked on front because everything was rhetorical.



“We are dealing no longer with a specialized technique of instrumental communication,” Bender and Wellbury writing, “but rather with a general condition of human experience and action” (38). If rhetoricality is everything,  “There can be no single contemporary rhetorical theory: rhetoricality cannot be the object of a homogeneous discipline” (38). This opens the way for all sorts of disciplines to enter into the rhetoricality bcause it’s a condition of being human.

 

As they say, “Modernism is an age not of rhetoric but of rhetoricality, the age, that is, of a generalized rhetoric that penetrates to the deepest levels of human experience” (25).

And that is quite the legacy for the Athenian rhetors.

 

If you have a favorite “rhetoric of” drop us a line at mererhetoricpodcast@gmail.com or shout out to us on the twitter device, which are both, I guess, modes of literacy, modern and post modern and very different from the print media of the Enlightenment and Romantic eras.

 

Direct download: Mere_Rhetoric_Rhetoricity.mp3
Category:Education -- posted at: 10:40am CDT

 

Welcome to Mere Rhetoric the podcast for beginners and insiders about the people, ideas and movement that have shaped rhetorical history. I’m Mary Hedengren and   the University of Texas’ Humanities Media Project supports the podcast and

 

 

Today we’re doing a podcast on Dionysius of Halicarnassus, not least because it’s so fun to say his name. Some people just have the kind of name that makes you want to say it all out, in full. Say it with me: Dionysius of Halicarnassus. It’s lovely. Fortunately, we’ll lget to say Dionysius of Halicarnassus several times today.

 

Dionysius of Halicarnassus, being of Halicarnassus, was Greek, but he wasn’t one of the 5th century golden age Greek rhetoricians--he lived around 50-6 BC during the Roman empire. Indeed, he studied in Rome and gave lessons there as part of the Greek educational diaspora. Dionysius of Halicarnassus could be seen as a great reconsiler between Roman and Greek thought, or he could be seen as a stoolie for the romans. He wrote of the Romans as the heirs of Greek culture and was always talking up the qualities of the Romans.

 

But he did love Greek rhetoricians. He writes admiringlyof Greek poets like Homer and Sappho of Greek rhetoricians Isocrates and Lysius, and even of Dinarchus, whom most people thought was kind of a lousy rhetor and even Dionysius of Halicarnassus admits was “neither the inventor of an individual style … nor the perfector of styles whcih others had invented” (1). He compiledhis thoughts on rhetoric into a more-or-less treatise known to us rather unimaginatively as the Art of Rhetoric. Not to be confused with all of the other Arts of Rhetoric, but the one by Dionyius of Halicarnasus. In the Art of Rhetoric and On Literary Composition, he offers in-depth analysis of many of the greatest Greek rhetors and rhetoricians, giving long examples in his text. As a matter of fact, much of the fragments we have from folks like Sappho comes from Dionysius of Halicarnassus, because he loved to quote big chunks of text and then go back and describe what was happening in those texts, even down to the level of the sounds of the vowels. that’s the level of analysis you get from dionysius of Halicarnassus.

 

And rather not surprisingly. Dionysius of Halicarnassus cited big chunks of text because he was a firm believer of imitation. Imitation,in this case, wasn’t the same as mimesis. Let me describe the differences: For Aristotle, Mimesis was about looking to nature and imitation from nature. So you see a bowl of grapes, and you get your teeny, tiniest paintbrush and you paint thos grapes so realistically that someone walking by might jam their finger reaching out to grab one. that’s mimesis. Dionysian imitation, though, is about imitating an author. Or authors. So now instead of staring at a bowl of grapes, you might stare at a poem about a bowl of grapes. Pedagogically, you might first emulate the poem, trying to recreate the poem as closely as you can, then adapt the poem, maybe now instead of a poem about grapes you make it a poem about plums. then you might rework and improve the poem, cutting back the long winded parts, or where the original author used a lame analogy or something. But then, in your own work, you continue this process with not just one poem, but dozens of poems, and not just by one author, but by dozens of authors. Through careful reading and analysis, you can identify the styles and methods most appropriate to your situation. This was popular for the Romans and it’s popular with us. If you’re going to write a love poem today, for instance, you might write a sonnet because of the successful love poems of Plutarch and Shakespeare, and you might find yourself using similar kinds of tropes and figures as Plutarch and Shakespeare, cataloging the beauty of your beloved, or comparing them to an animal or flower.this is all Dionysian imitation on your part. The Dionysian imitation caught on in a big way among Latin writers. Quintilian was a fan and included imitation of authors in his own pedagogy. Dionysius of Halicarnassus’ 3-volume treatise, known to us as--surprise--on imitation became a relative best seller. It makes sense considering the politics of greco-roman relations: if the Golden Age rhetors, Isocrates and Lysius, really are teh best, they can serve as models for Roman writers. these Roman writers, though, can exceed the Greek models. Just like how Dionusus of Halicarnassus thought that Romans were the literal descendents of later Greeks, he found a way that their writing could be descended from Greek style.

 

It may sound weird to us to not value originality, but Romans were sort of world-weary, “nothing new to be said” sorts who recognized the long literary precedent of Greek and Egyptian writers. Dionysian imitation could give them a way to feel that they were taking this long history and improving on it. And that meant a lot to them.

 

If you, like Dionysius of Hallicarnassus, have a fun name to say, or if you know of a rhetorician who, like Dionysius of Hallicarnassus, has a fun name to say, why not drop us a line at mererhetoricpodcast@gmail.com? Until next time, Dionysius of Hallicarnassus.

 

Direct download: Mere_Rhetoric_-_Dionysius.mp3
Category:general -- posted at: 10:25am CDT

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