Mere Rhetoric (general)

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Welcome to New Rhetoric the podcast for beginners and insiders about the people, events, and ideas that have shaped rhetorical history. I'm Mary Hedengren and today I actually get to respond to a listener who wrote in, named Greg Gibby. And Greg wrote in saying that he would love to know some sort of ranking system; some way to see who are some of the most important figures in rhetorical history and sort of how they might relate to each other. So because of Greg, for the next month, we are going to be counting down the villains of rhetoric. Not that there are any you know, mustache twirlers per say, but these are folks who sort of give rhetoric a bad name, and contributed to rhetoric becoming a pejorative. 

So today, in honor of Greg, we are going to be start out our series. We are going to be starting with, Thomas Hobbes. Now, you probably remember Hobbes from your political science classes. He's the one that came up with the idea of the social contract. You remember this. You have a bunch of people all living together and life is nasty and terrible and brutish, and then they decide, "Hey if we all get in this together and make somebody in charge of us, we don't have to live like animals." So they create a contract. 

"We will all obey the sovereign, and the sovereign will protect us." 

Well, this is all very well and good until you include rhetoric. Hobbes kind of defines eloquence into two camps. One is philosophy, and the other is a passion.

 He says, "The one is an elegant and clear expression of the conceptions of the mind, and riseth partly from the contemplation of the things themselves. Partly from the understanding of the words taken in their own proper and definite signification. The other is a commotion of the passions of the mind. And derives from metaphorical use of words fitted to the passions." 

This is sort of going back to the old idea that you either have, sort of a philosophical understanding of what everything is, and you just sort of lay the words on top of it with one clear understanding. Or, you've tricky, tricky words which are going to create a commotion of passions of the mind, deriving a metaphorical use of words fitted to those passions. It's sort of a cold, contemplated way to sort of approach rhetoric, in this sense. So rhetoric is suspect, and in fact Hobbes is quite suspicious of the roll of rhetoric within, heaven forbid, a democracy. 

He says, "In a democracy, look at how many demagogues, that is how many powerful orators there are with the people."

And he says, "In a popular dominion there may be as many Nero's as there are orators who sooth the people."

It's kind of a scary idea for him that people will be able to speak, and have such a big influence. He goes even deeper with this when he talks about why there are so many demagogues, so many orators trying to grasp for power through the words that they use. 

He says, "Another reason why a great assembly is not so fit for consultation is because everyone who delivers his opinion holds it necessary to make a long tongued speech, and to gain more esteem from his auditors, he polishes and adorns it with the best and smoothest language. Now the nature of eloquence is to make good and evil profitable and unprofitable, honest and dishonesty. Appear to be more or less than indeed they are. And to make that seem just which is unjust. According as it shall best suit with his end that speaketh. For this is to persuade, and though they reason, yet they, not from their rise form true principles but from vulgar received opinions."

Now this is actually Hobbes getting at sort of a philosophy of rhetoric that has been around for a long time. The idea that received opinions are a way to reason. In ancient rhetorical theory this was kind of okay. It was called the common places, and you could argue from a common place. We talked about this a little bit in the podcast about the cannons, and a little bit of the [inaudible]. Well you could say, "Well everyone knows that a stitch in time, saves nine." And that would count as good evidence. But for Hobbes, he says that becomes dangerous because of vulgar received opinions. Now, these orators, he also criticizes by saying, "there is no reason why every man should not naturally mind his own praise, rather than the public business, but that here he sees a means to declare his eloquence, whereby he may gain the reputation of being ingenious and wise. Rejoice and triumph in the applause of his dexterous behavior." So he says that all these orators that are going in for public speech; they don't really care about the public in general. In fact, they should probably just mind their own business, but the only reason they are going into it is so that people will think that they are smart, and clever. Now that's not to say that there is zero space for conversation within Hobbes ideas. At the beginning of chapter 14 of Laws and Trespass, Hobbes does make a somewhat passing remark about the role of council. He says that those who confuse law and council are like those who, "think it is the duty of the monarch, not only to give ear for their counselors, but also to obey them, as if it were in vain to take council unless it were also followed." What? Hobbes! Did you just say that Monarchy could be influenced by something outside of the sovereign, but politically impactful? Let's take a look at the page again. "Council is directed to his end that receives it. Council is given to none but the willing." Council, then, according to Hobbes, doesn't necessarily persuade the sovereign as we might understand in rhetoric, but provides another pillar of reasoning for the Monarch to consider. In fact, such council looks a lot like that philosophical eloquence that Hobbes describes above. A clear, grounded, rationalist contemplation and divorced from emotional appeals. This kind of reminds me of Tacitus who was similarly enamored of the principatus, and his concern about demagogues' rhetorical sway. But he was, nonetheless, willing to admit that the sovereign could benefit from hearing what advisers have to say. So in the end, Hobbes is generally not in favor of rhetoric. Not for the masses, not for the people speaking of their own, not sort of even in assemblies, but he does have a tiny smidgen of space where a counselor could say something to a sovereign, that the sovereign -- moving forward from his own wisdom and not from anyone else's admission can take into account of make his own decision. So there you have it Hobbes; number four on our list of the villains of rhetoric. Next week we will continue on with our villains of rhetoric series by talking about Ramus. Until then, try not to let the demagogues bring you down. And always pay attention to what your sovereign has to offer. 

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Direct download: Mere_Rhetoric_-_Hobbes.mp3
Category:general -- posted at: 12:00pm CDT

And today we have news: ast week something finally happened, something I always dreamed of, ever since I was 18 years old—I got called up for jury duty. I’m thrilled to be able to do my civic duty, not just because since I was 18 years old I’ve been mainlining old episodes of Law and Order, but also because because it gives me a front row seat to the world of forsensic rhetoric. Today on Mere rhetoric, we’re going to talk about the illustrious history of forsensic rhetoric. But first just a reminder that you can subscribe to this podcast on iTunes, or follow us on twitter at mererhetoricked (that’s mererhetoric followed by a ked) or email us at mererhetoricpodcast@gmail.com.

 

Ok, so when we think about rhetoric, we often think of it as a foil to philosophy. Something completely unrelated to everyday life, abstract and smartsy-artsy. But for the ancient greeks, rhetoric was a cold, hard necessity. The Ancient Greeks of around 467 BC were a litigious group, constantly hauling each other into court. It was one of the great things about having such awell developed government, that you could drag your neighbor into court and get some money out of them. But in ancient Greece you didn’t have a professional corp of lawyers to fight your battles for you. If you were going to sue your neighbor, you were suing your neighbor and you had to make a case and that meant you had to give a good argument.

 

Rhetoric historian George A Kennedy even claims that rhetoric as an art arose because of this legal imperative. He writes, "Citizens found themselves involved in litigation... and were forced to take up their own cases before the courts. A few clever Sicilians developed simple techniques for effective presentation and argumentation in the law courts and taught them to others” "Anyone reading the classical rhetorics soon discovers that the branch of rhetoric that received the most attention was the judicial, the oratory of the courtroom. Litigations in court in Greece and Rome were an extremely common experience for even the ordinary free citizen--usually the male head of a household--and it was a rare citizen who did not go to court at least a half a dozen times during the course of his adult life. Moreover, the ordinary citizen was often expected to serve as his own advocate before a judge or jury. The ordinary citizen did not possess the comprehensive knowledge of the law and its technicalities that the professional lawyer did, but it was greatly to his advantage to have a general knowledge of the strategies of defense and prosecution. As a result the schools of rhetoric did a flourishing business in training the layperson to defend himself in court or to prosecute an offending neighbor."
(Edward P.J. Corbett and Robert J. Connors

 

and so rhetoric came to the Greeks. Teaching other people how to argue their own cases was the first form of rhetorical education.

 

Eventually, the greeks came up with the idea of the logographer. So since you have to give your own case, the courts allowed you to get help from one and only one friend or relative….or professional ringer. The logographer would hear your case and write a speech written in your voice and then you would memorize the speech so that you could present it in court. People who knew you well might be surprised at how elquant and wise you sounded, but it might help you win the case after all.

 

Some of the best rhetoricians of the ancient world did stints as logographers. Demosthenes, the rabble-rouser who almost toppled Alexander the Great, was a logographer, as was the great rhetoric teacher Isocrates. Lysias, the orartor who inspired Plato’s Phaedrus, was a logographer, too, and Antiphon. So logography has a long and nobel tradition, even though it was, essentially like getting your speech written by a professional ringer. Arguments were made in the ancient world, like now, that there was something unfair about the way that rich people could buy the best defense. Many of the ancient complaints against rhetoric, like those made by Socrates in the gorgia, were against logographer’s ability to write as good of an argument against a position as for it. When a logographer could be hired for the defense or the prosecution, they weren’t perceived as sincere as someone who was arguing in court about their own life, property and freedom.

 

 

And what might go into Athenian forensic thetoric? What were those logographers writing? Well, to understand that, you have to understand a few things about Law and Order: Athens. First, this was a trial by jury, but it wasn’t necessary people like me getting called up for jury selection. People volunteered to be on a jury, because you did get paid. It wasn’t enough to volunteer, though you had to be selected. But sometimes it wasn’t necessarily selective. There could be hundreds of jurors on a jury—up to 500! And the jury had a lot of power—the judge didn’t decide the trial outcome at all, only the jury. So in appealing to a jury, you were appealing to a large group of people, a lot like making a political speech, really. In Athenian justice, reputation meant a lot to these juries, so many of the witnesses were just good and/or famous people brought it in say that they did or didn’t think the plaintiff did it—regardless of whether they were actually an eyewitness. It also helped to have some graphic description of the wrong done and make appeals to the common man—these jurors did want to be entertained while they decided after all.

 

Some great early pieces of rhetoric were, in fact, legal speeches. In some cases we don’t know whether these speeches were actually ever used in court or if they were used for demonstrating a logographer or rhetoric teacher’s ability. For example, Isocrates wrote “real” forensic pieces like “Against Lochites, Aegineticus, Against Euthynus, Trapeziticus, Span of Horses, and Callimachus.” Even though he always said that he wasn’t fit for the court. He may have been working as a logographer for someone else, or they might not have been cases that were actually tried. Some of these court cases are pretty crazy, showing how you didn’t have to be famous to sue someone. The speech against Lochites - where "a man of the people" irX1790vs is the speaker - exhibits much rhetorical skill. The speech about the horses concerns An Athenian citizen had complained that Alcibiades had robbed him of a team of four horses, and sues the statesman's son and namesake (who is the speaker) for their value.

 

Isocrates also wrote faux forencis speeches.“Against the Sophists” and “Antidosis” defend his character and profession against imaginary lawsuits. Forencis examples were common for a rhetorician to show off his capacities in what kind of defendents he could write for and one popular form of rhetoric was to write a defense of someone who isn’t actually going to see the inside of a court room, or to write a legal argument for a case long settled. Students of rhetoric, too, engaged in a lot of forensic rhetoric. The progymnasmata, or series of exercises used in training a young rhetor, included crucial steps of defending or protesting a law and writing definitions of what is and isn’t just. Forensic rhetoric drove rhetorical education forward.

 

Eventually legal speeches became a clear genre of rhetoric, one of several. By the time Aristotle writes On Rhetoric, legal, or forsencic rhetoric is, along with deliberartive and epideictic one of the three major categories of rhetoric that Artistotle classifies. Aristotle spends 6 chapter discussing forensic rhetoric. At the beginning he sets up the primary “means or persuasion” in forensic rhetoric. He suggests 3 things need to be considered: “1. For what purposes persons do wrong 2. How these persons are mentally disposed 3. What kind of persons they wrong and what these persons are like.” He also explores abstract ideas like what kind of wrongs are being done when someone breaks the law, and The Koinon of Degree of Magnitude"which states: "A wrong is greater insofar as it is caused by greater injustice. Thus the least wrong can sometimes be the greatest.” Pretty heady stuff.

 

If greeks were good at setting up legal rhetoric, the Romans took it to a new level. Romans love laws. Even more than laws, they love talking about laws: which ones are just, which ones are misinterpreted, which ones are being faunted. Arguably, arguing was their greatest art. One of the greasted of these contentious legal types of Cicero. In The orator Cicero emphasizes the importance of learning all of the ins and outs of the law if you want to become a rhetor, because it was assumed that you would be involved in the court system on one side or the other. Again, this was all personal—the idea of separate lawyers who represent you in court is only a few hundred years old.

 

So what does this have to do with what I’ll expect to see when I show up for jury duty? Well, I don’t think I’ll see the defendant and plantiff respresenting themselves, although they might, especially if this is one of those sweet small-claims deals. If not, there will be lawyers who rae taking the case not because of any great affection for the parties, but because they’re getting paid. And they will be making speeches, not because they have any great passion for it, but because they’re professionals good at what they do. Acutaly, if you think about the complaints that people make against lawyers in our society—that they’re insincere and slimy and only after the money—those are the same complainst people had of logographers and rhetors. The legal arguments I’ll hear will almost certainly invoke ideas of wrongdoing and talk about the character of the parties involved. And I and my five or eleven fellow jurors will get a say in justice, just like the hundreds of Athenian jurors back in the days of Isocrates.

 

 

Direct download: 15-10-26_-_Mere_Rhetoric_-_Forensic_Rhetoric.mp3
Category:general -- posted at: 12:00pm CDT

Sor Juana

 

 

Juana Ramirez y Asbaje had a lot going against her from the beginning. She was born to unmarried parents and her father took off after two siblings were born. Being illegitimate with no dowery in 17th century Mexico was not a recipe for an easy life, but Juana had one thing going for her—she was very, very talented. Her overall brainyness was evident form her eariliet childhood. She used to sneak off to go read, in a time and culture when few people of her class and sex were literate, and she even learned to read and compose in Latin.

 

** But because “boys don’t make passes at girls who wear glasses,” Juana was also helped out by her intense physical beauty and charm. These helped get her noticed by the king’s representative in Mexico, who patronized her studies.

 

One of the moments that I’d love most to observe in the Wayback Machine would be when Juana’s patron arranged for her to publically field questions from learned men. I can just imagine it: charming and beautiful Juana, still in her teens, surrounded by greybeards stroking their grey beards as she gives wise, thoughtout and pithy analysis on all sorts of erudite subjects. It must have been a rush for her, as well as the observers.

**

 

But remember how Juana had no money, no power and no rich husband? All that braininess and no where in 17th century Mexico to use it. She was convinced to join religious orders, even though she didn’t particularly feel a vocation to it. It was a place where she believed she could read, write and continue to study.

 

And she did, but the circumstances were not as favorable as they might have been. Sor Juana, as she was now, put together the biggest library in New Spain, complete with musical instruments and scientific objects as well as books and manuscripts. Her own writing, especially her volumes and volumes of poems, were prized by her patrons, one of whom, the Countess de Paredes, brought her writing to Spain, where Sor Juana became a literary sensation. In fact, all across the Spanish colonial world, Sor Juana’s wisdom, wit and skill as a writer were being acclaimed. Except in Mexico.

 

**

In Mexico, both the religious authorities directly around and the community as a whole was antsy about Sor Juana’s immense rhetorical prowess. Her astute observation and skill with language, the very things that they were praising in Spain and the other Spanish colonies were being held against her as not becoming a woman, and a nun at that. In fact, Sor Juana’s detailed letter of theological exposition was published without her consent as an example of her brilliance—but also as a criticism of her misusing her time. It’s hard to know how Juana felt when she discovered the publication of “Letter Worthy of Athena,” but we know what she did—she fought back with all of her brilliance and rhetorical power. She wrote a response letter that defended her own education and promoted women’s education in general.

 

**

Sor Juana gives examples of the many educated women in both secular and scriptureal accounts: Deborah the prophetess and the Queen of Sheba, Esther who persuaded a king and Aspasia, Pericles’ teacher, and all the Muses. And what about St. Paula and Queen Isabella?

 

These examples aren’t the only arrows in Sor Juana’s quiver. She also uses the perhaps misogynistic words of Paul the Aposotle against her accusers. Since Paul says that women should be silent in the church, he also describes “The aged women, in like manner, in holy attire, teaching well.” For the commentary Sor Juana cites, it becomes clear that women may not be preachingin public places, but participating in a private sphere where education among and within women is more edifying. As she says “What impropriety can there be if an older woman, learned in letters and holy conversation and customs, should have in her charge the education of young maids?” St. Jerome himself, Sor Jauna points out, thought ti was important to teach young girls the geneology of the prophets and the poetry of the psalms.

 

**

In fact, women can teach other women in ways that men can’t. If a male teacher might pressure his young female charges to impropriety, a female teacher can teach her charges more safely. “for if there were no greater risk than the simple indeceny of seating a completely unknown man at the side of a bashful woman[…] even so the modest demanded in interchange with men and in conversation with them gives sufficient cause to forbid this. Indeed, I do not see how the custom of men as teachers of women can be without its dangers” except, she adds quickly “in the strict tribunal of the confessional or the distand teachings of the pulpit or the remote wisdome of books” But for intimate teaching, the kind of one-on-one instruction that makes young people intimate with their tutors, women are best.

 

**

And Sor Juana posits that we definitely need teachers. Scriptures are not always very clear because of the metaphoric language used throughout. For example, she says, consider the injunction to “honor the purple” which means “obey the king” Without a tutor, a young girl might not pick up the metonymy and think about redecorating or dressing in purple more often, like the Unicorn Club in Sweet Valley Twins. And it’s not just parts of speech that young women need a tutor for—there are questions of culture and custom in understanding scripture too. Sor Juana points out that the kiss of greeting or the washing of feet or the phrase that a strong woman’s “husband is honorable in the gates” can’t be understood unless someone who has a lot of careful learning can instruct in the correct interpretation. Otherwise, “for lack of any Christian teaching” these “young girls go to perdition.”

 

Whether this remarkable defense of women’s rhetorical education had any impact on her detractors or whether they responded to it as all is unknown, but she kept learning and kept writing, gaining far more acclaim in Spain than in her native Mexico where pressures on Juana kept mounting. She sold her wonderful library, denounced her old life and died of disease. She was only in her forties.

**

 

Sor Juana’s life and writing stand as somber testiments that even talented rhetors who make strong arguments in beautiful language aren’t always successful in winning over their audiences. Like Cicero, who was beheaded despite his rhetorical genius, Sor Juana’s brilliance was unable to save her from her destractors. But also like Cicero, Juana’s reputation has only shone brighter with time, long after her critics have turned all to dust.

 

 

Direct download: 15-10-26_-_Mere_Rhetoric_-_Sor_Juana.mp3
Category:general -- posted at: 12:00pm CDT

Speech acts debate

 

 

Mere rhetoric a podcast for beginners and insiders about the people, ideas and movements that have shaped the rhetorical world.

 

 

Probably one of the best titles of any book in rhetorical history is J. L. Austin’s How to Do Things with Words. In fact, this is often what I tell people is what rhetoric is all about: doing things with words. But actually, Austen had something more in mind when he prepared these 12 lectures for Harvard Universitiy in 1955. All words do something—encourage, persuade, shame— but this philosopher points out that some words are what he calls “performative”—their utterance does something. Think, for example of the phrase “I now declare you man and wife,” which creates a marriage in the utterance, or “I knight you Sir Patrick Stewart” or “We christen this ship the USS Lollipop” which do similar sorts of things through the words themselves.

 

Now Austin doesn’t think that words themselves are the only things that create whatever these performative speech acts create: after all, the state says that only certain people with certain qualifications are allowed to go around to marry or knight or christen. Austin says that speech acts can be “misfired” when the procedure is done incorrectly, under the incorrect circumstances or by incorrect people. If I try to knight you, the act wasn’t false—the words still make sense because there is such a thing as knighting, and they grammatically hang together—but you don’t get to call yourself a knight of the rhelm because the act misfired. The other way that these speech acts can fail to get off the ground is if they’re done insincerely or without the right internal condition. Think of marriages performed in plays or movies, or quoting someone else or any comment you’ve made that you’ve followed up with a “just kidding!” So although Austin is far more complex than that in practice, the crux of his lectures are this: words can do things, unless the authority isn’t right and unless the act was done insincerely. It’s a nice little book—not too big and with a good deal of the wry Britsh academic humor which the 1950s, along with tweed and horne glasses, brimmed with.

 

But it started something more.

 

Speech act theory, as Austin’s ideas became more developed, became the arena of one of the greatest debates in language philosophy: John Searle on the one and hand J. Derrida on the other.

 

Derrida, as you can imagine, was fascinated by much of this, including Austin’s rakish suggestion that we might not know when someone IS being sincere, so how do we know when the act has gone off? If I say, “just kidding” afterwards, does that undo the snide comment? For Derrida, jokes, sarcasm, or fiction don’t invalidate speech acts, because such non-serious or "parasitic" speech are in no way distinquishable from any other speech act: how do we know when someone is being insincere?

 

Searle wrote a short response to Derrida "Reiterating the Differences: A Reply to Derrida", saying that Austin wasn’t including those types of speech as performative speech acts because they were beyond the scope of his argument.

 

In “Limited Inc a b c …” Derrida claims that “no intention can ever be fully conscious” to an author(s) (73). This author(s), so decentralized and unoriginal, is not even necessary to their writing because “writing […] must be able to function in the absence of the sender, the receiver, the context of production, etc.” (48 These insincere utterances, are not simple mistakes of the serious. Derrida states that, “A corruption that is ‘always possible’ cannot be a mere extrinsic accident” (77). In this sense, Derrida reads Austin as viewing “the parasite [as] part of so-called ordinary language, and it is part of it as a parasite” (97); however, before he is done, Derrida will “reverse the order of dependence” and assert that this “so-called ordinary language” is, in fact, a subspecies of the parasite (104).

 

Anyway, they go back and forth like that for a while, which is not surprising, because Searle, as a analytic philosopher has a radically different view on the purpose of philosophy than Derrida the deconstructionist does. Mostly the argument involves the two of them complaining that the other doesn’t understand what they’re trying to do, as well as Searle saying that Derrida isn’t a serious enough philosopher who and Derrida saying Searle needs to remove a stick from his orifice. Enlightening stuff like that.

 

 

But both of them wanted some claim on Austin’s speech acts. Early in “Limited Inc a,b,c…” Derrida derisively referred to Sarl and (their) ilk as “self-made, auto-authorized heirs of Austin”—those who take themselves as the defenders of a created Austin orthodoxy (37). While Derrida did spend a lot of time talking about copyright, he didn’t spend too much of his limited ink (ha) talking about the implications of claiming and owning the speech act philosophy. He did criticize, heavily, though, the idea that his claim on Austin’s ideas were somehow illegitimate. He chaffed at the title of Sarl’s second chapter—“Derrida’s Austin”—and the claim that “Derrida’s Austin is unrecognizable” (qt in Limited 88, italics in original). Much of what he does in “Limited Inc” is to assert that his (mis?) interpretation of Austin is just as valid a continuing of the tradition as Sarl’s. In fact, there is a Sarl’s Austin as clearly as there is a Derrida’s.

 

And there is also a Sarl’s Derrida and Derrida’s Searle, with caused both philosophers a lot of frustration, often claiming that words and concepts attributed to them were not in the original and making frequent pleas that his interlocutors just read again his original piece and see what was actually there.

 

In some ways, it’s not surprising that an analytic philosopher and a deconstructionist would have a hard time understanding each other’s positions on something as crucial for each of them as whether there is a distinction between serious and non-serious language. But despite the frustration and often pettiness of the debate, I kind of love that it happened. It created some of Derrida and Searle’s best work, as they both engaged the opposition and found news ways to describe their positions on what Austin wrote. When you think about all the pages that Derrida and Searle produced in this particular controversy, it seems like the engagement was fruitful.

 

I don’t wan to editorialize too much, but it seems like sometimes we just disengage with theorists or thinkers we don’t agree with, instead of wrestling with them. Not that I think Searle and Derrida were always scholarly about their disagreement, but I rather like that they took each other seriously enough to engage. So me, for my part, I declare this a Very Fruitful Debate, for which speech act I have absolute authority.

 

 

Direct download: Mere_Rhetoric_-_Speech_Acts_Debate.mp3
Category:general -- posted at: 12:00pm CDT

Remember when genres were easy? Second grade, we start learning about genres, about fiction and non-fiction (in fact one of my sister’s childhood brushes with literary greatness was asking whether Ray Bradbury enjoyed writing fiction or non-fiction best in a Q&A session after a reading.) A little while later, we learned more sophisticated genres—novel, poetry, drama, satire, fable, book report, coming-of-age story, faux epistolary, application letter, ethnogenesis, thesis. We tend to take genres for granted in our everyday, and even scholarly lives. But how do we learn to identify a genre when we see it? What goes into our interpretation of it? How—and when-- do we learn to write them ourselves? A branch of composition theory called Genre Theory investigations these questions and, in the process, uncovers more about the relationships among reading, writing and societal hegemony.

 

Genre has been around as a concept for a long time, not just in fourth grade, but back to the Greeks, which means back to—who else?—Aristotle. Aristotle had strong feelings about the sort of characteristics that lyric poetry and epic poetry, comedy and tragedy ought to contain. He wrote about much of this in a slim little volume called Poetics. These strict divisions between genres continued for a millennia, as Romans and later European Scholastics insisted that there was something different between an epic poem and a satire.

 

But what about a slightly satiric satire and a very satiric satire? What about satires about love or satires about politics? Were they different genres? This question flummoxed the taxonomies of the Enlightenment thinkers who studied genre. John Locke tried to break down genre to the atomic level and David Harltey went even further:

“How far the Number of Orders may go is impossible to say. I see no Contradiction in supposing it infinite, and a great Difficulty in stopping at any particular Size.”

In the 20th century, people began to look at genres not as just something that exists out there as a form, but as something that is constructed. We make something a genre when we call something a genre. But why should we even care to have genres? What’s the advantage of having a word called satire or for that matter dissertation, book review or podcast?

 

In 1984, Carolyn Miller examined this question from the perspective of rhetorical exigence. Lloyd Bitzer had written a text called “The Rhetorical Situation,” in which he argued that circumstances will present a moment of exigence, where audience, subject, everything is ripe for the rhetor to occupy the rhetorical moment. Miller continued from Bitzer’s idea to suggest that genres arise as people repeatedly come up against similar situations. If there’s a need for a group of people to say things in a certain way and that need comes up over and over again, that genre will spring into life as a shorthand for what the social situation required. Miller draws on the work of Karlyn Kohrs Campbell and Kathleen Hall Jamison, who argued that it’s not so much that genres exist out there as fun taxonomies that we can fiddle around with, like Aristotle, but that genres, rather, tell us about the societies that produced them, about what their priorities are. For example, if biologists in the Enlightenment find themselves increasingly interested in knowing the methods and materials of an experiment, then each time a biologist writes he (and let’s be honest, it was usually a he) will begin to include more detailed information on methods and materials. Anticipating the needs or potential criticisms of his audience, the biologist will create a genre that answers those needs. Miller pointed out that these are perceived needs, not needs that exist somewhere else. Perceived needs, not needed needs. As she puts it, “At the center of action is a process of interpretation,” (156). Because the biologist wants his work to be read as a scientific article, not just a letter or a diary entry, he forms it in a way that lets it be read that way. You’ve probably run into this yourself when you were first writing a new genre: did you write your first literary analysis with a little too much summary because you were used to the genre of a book report? Have you ever written a cover letter or professional email in a way that was, for the situation, too breezy and casual? As Miller puts it, “Form shapes the response of the reader or listener to substance by providing instruction, so to speak, about how to perceive and interpret; this guidance disposes the audience to anticipate, to be gratified, to respond in a certain way” (157). Studying genre, for the rhetorician, then means “genres can serve both as an index to cultural patters and as tools for exploring the achievements of particular speakers and writers; for the student, genres serve as keys to understanding how to participate in the actions of a community” (165).

 

Miller’s article launched a movement in rhetoric. Called Rhetorical Genre Studies, or RGS, these scholars examine genres as social actions, which occur over and over again to meet their rhetorical situation.

 

Berkenkotter and Huckin expanded Miller’s argument: "Our thesis is that genres are inherently dynamic rhetorical structures that can be manipulated according to the conditions of use and that genre knowledge is therefor best conceptualized as a form of situated cognition embedded in disciplinary activities" (78). Whew. Let’s break that down a bit. Essentially they’re saying that every discipline, say biology, is going to require its adherents to think a certain way when approaching one of those rhetorical situations. To use a non-biology example, think of the image of a volcano erupting. Everyone is running away, except the photojournalist who responds to the repeatable situation of natural disaster by reading it as “great chance for a shot’ instead of “This could kill me.” So the photographer runs towards, instead of away from the volcano because she is a photographer. Similarly, there’s nothing about a biological experiment that means that it has to be written about in a scientific paper—you could write a haiku, but if you’re a biologist wanting to write to other biologists in a biology journal, you’re probably going to write a scientific article.

 

As you’re probably realizing, genres rely heavily on communities. In fact, in their very excellent book Genre: An Introduction to History, Theory, Research and Pedagogy, Anis S. Bawarshi and Mary Jo Reiff point out: “Since part of what defines a genre is its placement within a system of genre relations within and between activity systems, genres cannot be defined or taught only through their formal features” (103). It’s not enough to say, “A scientific article includes a methods section.” You have to think about why biologists include method sections, how “doing biology writing” situates the author within a world that values description of methods. Because that may change. In fact, it’s almost guaranteed that genres will change as the discourse communities around them change. Charles Bazerman, who made a long study of the way that scientific articles have changed over 300 years, has said “Genres are not just forms. Genres are forms of life, ways of being.”

 

 

There’s a lot more that we could say about genre, but don’t have space here. There’s Anne Freadman notion of “uptake, ” for instance. And the work of Anis Barwashi. And lots more. But the critical thing is that genre theory describes how communities that overlap and change creating these “forms of life, ways of being” that can be recognizable, whether in a lab report, a literary analysis. Or, who knows, even a podcast.

Direct download: Mere_Rhetoric_-_Genres.mp3
Category:general -- posted at: 12:00pm CDT

[INTRO MUSIC]

Welcome to Mere Rhetoric: a podcast for beginners and insiders about the ideas, movements, and people that have shaped rhetorical history. I'm Mary Hedengren. 

Last time we did a podcast, I was at the Rhetorical Society of America's biannual meeting in San Antonio. Well now that the conference is over and everybody is home, I thought I might go through a few of the things that happened at this conference. 

The conference lasted from Friday all the way to Monday afternoon, and included a lot of interesting presentations. If you've never been to a rhetoric conference before, it can be kind of daunting to see all of the different types of papers. For example, we had papers on things like "Bordering on Obsolescense: The Fate of Race-Based Affirmative Action After Fisher v. Texas", "Queer Technotopias: Technology, Cyberspace, and Queer Politics in the Digital Age", or how about "The Gendered Borders of Sports Rhetoric". What about something a little bit more traditional, like "Rhetoric, Poetic, Aesthetic: Studies in Ancient Theory", or "Approaches to the Rhetoric of War" or "Rhetorics of Birth." There's so many different topics. And it would be impossible for me to give you a full range of all of the many different presentations from great scholars from around the country and around the world. But I'm going to talk about a couple of the presentations that many people were able to see.

They first is the keynote address by Linda Martin Alcoff. Alcoff is actually a philosopher -- she teaches in a philosophy department. But much of her work fits in with rhetoric. She gave the keynote address titled Whiteness on the Border: What Happens When the Walls Come Down, on Friday. And this topic addressed the future of whiteness as whites cease to be the majority, but still enjoy white privilege. As racial demographics in the U.S. shift in the next 20 years, Linda Martin Alcoff suggested the future of what whiteness is will change. We can't just say that we'll be in a post-racial society where race doesn't matter and only class is the difference, Alcoff says, because 

"We need race to explain how class functions."

While whites often describe themselves in complex percentages of European backgrounds -- 15% Swiss, 12% German -- they will have to give up on identifying as white and become what Alcoff calls "a particular among particulars," instead of the default race. In this situation, some white people are going to feel dissettled and feel like they're a minority surrounded by other minorities. She illustrates the displaced white figure through two films that talk about this anxiety: Dances with Wolves and Avatar. In both of these films, the white man becomes a fish out of water, recognizing the moral deficiencies of his previous experience, and clumsily trying to assimilate into an alien culture. In Avatar, the culture is literally alien, and the hero decides to stay in the culture. He integrates in a way to stay forever, instead of returning back to white culture as a figure of prophecy, like in Dances With Wolves. But somehow, he still maintains his super heroic white privilege; not just seamlessly integrating, but becoming the culture's preeminent warrior, and even savior. Although outnumbered and displaced in the alien culture, the hero retains privilege while still being a minority, like a white reconceptualization of a post-white majority America.

On Sunday, Krista Ratcliffe also talked a little bit about race and whiteness. Her address was called Aristotle, Enthymemes, and Rhetorical Listening. Rhetorical listening is Ratcliffe's idea that the audience kind of needs to be pulling its own weight in considerations of rhetoric. And it was first articulated in discussions of, again, whiteness. Ratcliffe's book, Rhetorical Listening: Identification, Gender, Whiteness, confronted the problem that many people -- especially white people -- have a difficult time resisting the pull of oppression. And so,

 "Rhetorical listening compels us to contemplate arguments based on the relation to culture and to engage the possibilities of bringing those differences together," 

in the words of one review. That's the identification stuff again, which may be familiar to those who are fans of Burke, is a sense that you connect and disconnect with different groups. In this address though, Ratcliffe expanded on rhetorical listening to discuss the enthymeme the enthymeme, if you're not familiar, is sometimes called the rhetorical syllogism. And the syllogism is a series of proofs leading to a conclusion. For example, you might have a formal proof that says 

"If it is raining, rain will get in, and it will be unpleasant." 

And then have another sub-point that says 

"If you close the window, rain won't get in." 

And then have a conclusion that says 

"Therefore, shut the window so that it doesn't get wet and unpleasant inside." 

Now in an enthymeme, you cut out one or two of those. So you might just tell somebody "Oh it's raining, shut the window," without stopping to explain to them that you need to shut the window so the rain doesn't get in, and that if the rain gets in, it will be unpleasant. So the enthymeme is this way of assuming that your audience has some sort of knowledge that will fill in the gaps. Now this comes into play really differently in terms, for example, of race. Different views and philosophies of race will interpret the phrase "race matters" in different ways. So if you're a white supremacist intent on essentializing and separating groups, you're going to say "race matters". Whereas "race matters" is going to mean something different to somebody who is doing work like the stuff Linda Martin Alcoff is doing: how race impacts cultural and class relations. You have to consider how the audience or author has constructed that particular enthymeme.

Well the Rhetoric Conference of 2014 had a lot to offer. It happens every two years, and there are a lot of projects besides just panel presentations. There were groups who were working together to workshop their stuff, there was an undergraduate research section, there were sections for professionals to meet together and graduate students to meet together. There were even reconsiderations of previous debates that had happened, where writers who had written to each other in their scholarship were able to respond to each other. Lots of great stuff. And I hope that we'll be able to see you next time in 2016 when the conference reconvenes in Atlanta, Georgia. I'm especially excited about this one because Greg Clark is in charge of it, and he was my old mentor. So I hope that we'll be able to see you in Atlanta in 2016.

[OUTRO MUSIC]         

  

Direct download: Mere_Rhetoric_-_RSA_2014.mp3
Category:general -- posted at: 12:00pm CDT

Welcome back to Mere Rhetoric, the podcast for beginners and insiders about the ideas, people and movements who have shaped rhetorical history. I’m Mary Hedengren, we today we continue our exploration of the baddies of rhetoric.

 

Last week we talked about Thomas Hobbes and his rhetoric-hating ways for our first villain of rhetoric. Next in our series of the badnicks of rhetoric is Peter Ramus, or, if you will, Petrus Ramus. Ramus came before Hobbes, and he’s definitely one of the people that rhetoricians point to as a villain

 

As James Jasinski once said, "the range of rhetoric began to be narrowed during the 16th century, thanks in part to the works of Peter Ramus.”

 

And who was this villain?

Ramus was born in Cuts, France. His father was a farmer and his grandfather a charcoal-burner. He became a servant to a rich scholar at the College de Navarre. Ramus was educated at home until he was 12 at which time he entered the Collège de Navarre in Paris. He graduated with a Master's Degree in 1536, defending a thesis on Aristotle. After graduation Ramus taught, first at the Collège de Mans, then at the Collège de l'Ave Maria in Paris where he taught until 1572.”

 

 

Walter Ong chonroicled the way in which Ramus kicked rhetoric down off in the trivium in his Ramus, Method, and the Decay of Dialogue: From the Art of Discourse to the Art of Reason The title of this book gives away pretty clearly what Ramus did: ramus wanted to decrease the importances of discourse to what he called reason. Remember when we talkeda bout the canons of rhetoric? In case you’re just joining us or you’ve forgotten: It’s what the Pirate says I alwys state my demands Invention, arrangement, style memory delivery. Ramus proposed moving the invention, arrangement and memory out of the rhelm of rhetoric into logic, under a new name: iudicium (judgment).

 

He redefined the trivium of grammar dialectic and rhetoric

“Grammar’s two parts are etymology and syntax; dialectic’s two parts are invention and arrangement; and the two parts of rhetoric are style and delivery.”

 

 

Ramus's goal is to show that many of the categories that Aristotle came up with regarding rhetoric, which Cicero and Quintilian and others followed, are either arbitrary or actually false, because the divisions divide the subject at the wrong joints. I think Ramus is, for the most part, right, though he is being a little more strict than the subject matter allows [per Aristotle].

Ramus says: Quintilian has added all kinds of things to rhetoric that do not belong to it. Rather, these things might be necessary in rhetoric, e.g., grammar, or must exist in the good orator, e.g., virtue, but these are not what rhetoric itself is about, as an art. Ramus identifies rhetoric with what earlier writers call eloquence, limiting its scope to style and delivery. Invention, order, and memory, he says, belong more properly to dialectic (which ends up being very similar to philosophy). In this way, rhetoric seems to be separated from both the audience and the pisteis of the argument. This makes sense, but only so long as it is remembered that rhetoric [eloquence] is nothing without dialectic as its counterpart [per Aristotle]. Ramus evidently believes that rhetoric can be taught apart from dialectic, even though speeches and even literature and poetry are constructed out of both. Dialectic and rhetoric work together in "stirring the emotions and causing delight" (Newlands 124), but training in ethics is the better place to go to learn about the emotions properly.

 

As walter Ong says

Prime inditement against Ramus as one whose work “could in no real sense be considered an advance or even a reform in logic” (5) because he was “living off the increment of intellectual capital belonging to others” (7)

 

“Ramist rhetoric […] is not a dialogue rhetoric at all, and Ramist dialectic has lost all sense of Socratic dialogue” (287), because, as Ramus says, “The art of dialectic is the teaching of how to discourse” (qtd. 160) and as for rhetoric “Ramist rhetoric relies more on ornamentation theory than perhaps any other rhetoric ever has “ (277).

 

 

 

In the place of rhetoric, Ramus recommended a type of logic that depends on what he called “Method”—“orderly pedagogical presentation of any subject by reputedly scientific descent from ‘general principles’ to ‘specials’” in bifurcated charts (11). These charts are familiar to us now, especially when we thinking about flow charts and technology branches. It’s also very familiar to those of us who grew up reading Choose Your Own Adcentures. It’s about splitting all of your options in to. For example Ramus creates a tree of cicero’s life. At the beginning, you have the two choices: life and death. Death is a dead end, but if you follow life, that splits into his birth and his parents on one hand and his learning on the other. Follow learning and you haveanother split between old age and youth. Follow old age and you’ll find his public career and his retirement. Following these branches, you can follow a yes or a no throughout Cicero’s life. This is a great sort of organization for computers to follow because of its bifurcation and it’s handy also when you’re following a taxonomy, but it isn’t the most useful for coming up with ideas that exists in non dialectical order. Still this method could be used for invention and memory, just as Ramus wanted.

According to Yeates (1966):

"...one of the chief aims of the Ramist movement for the reform and simplification of education was to provide a new and better way of memorising all subjects. This was to be done by a new method whereby every subject was to be arranged in ‘dialectical order’. This order was set out in schematic form in which the ‘general’ or inclusive aspects of the subject came first, descending thence through a series of dichotomised classifications to the ‘specials’ or individual aspects. Once a subject was set out in its dialectical order it was memorised in this order from the schematic presentation – the famous Ramist epitome." (p.232

 

 

 

 

“Ramus became a convert to Calvinism in the 1550s and in so doing became caught up in the politics associated with the French Wars of Religion between the Roman Catholics and the Calvinistic Huguenots. The Duc de Guise, a Catholic, took control of the royal family in Paris. This resulted in uprisings by the Calvinist Huguenots throughout France and a ruthless response by Duc de Guise. Near the end of 1562, the Calvinists were forced to leave Paris, and Ramus left with them.

In 1572, after spending time both in and out of Paris, Ramus planned to return permanently to Paris under protection of the King. Despite this protection, during the St. Bartholomew's Day Massacre in which a Roman Catholic mob attacked and murdered Protestant Huguenots, Ramus was assassinated. Following his death he became regarded by Protestants as a martyr.“

 

Ong argues that it was in part because of Ramus’ martyrdom that he became so popular in England and other Protestant

                                                                                            

Ramus was incredibly influential for centuries, first in the Protestant continent, and then in England and America (47). Most importantly, perhaps, “Ramism assimilated logic to imagery and imagery to locig by reducing intelligence itself, more or less unconsciously, in terms for rather exclusively visual, spatial analogies” (286).

 

Ramus was influencial, but he also limited the role of rhetoric to eloquence, to the style and delivery of ideas rather than the invention of them. It would take centuries for rhetoricians to wrestle these elements of the canon back to the rhelm of rhetoric but the idea that rhetoric equals style is still with us. Just think of how often we hear politicians say their opponents have lots of hollow rhetoric without any good ideas.

 

Next week we’ll go even earlier to talk about the renaissance debates about rhetoric, so we’ll have a whole super team of rhetoric villains, all plotting to limit the scope or influence of rhetoric. If you have an idea for a series you’d like to hear on Mere Rhetoric, why not drop us a line at mererhetoricpodcast@gmail.com? I’ll listen respectfully, because I am not personally a super villain.

Direct download: 15-08-12_-_Mere_Rhetoric_-_Ramus.mp3
Category:general -- posted at: 12:00pm CDT

 

Welcome to mere rhetoric. The podcast for beginners and insiders about the ideas, people and movements who have shaped rhetorical history. I’m Mary Hedengren

 

The original recording of this podcast in 2014 was especially timely because we’re going to talk about an important article that came out in College English 30 years ago this year: Stephen North’s Idea of a Writing Center

 

This essay has been hugely influencial in the rapidly growin and professionalizing field of writing center studies. Back in 1984, though, writing centers couldn’t get no respect. “Writing Labs” of the early 20th century were often responses to a defitioncy model of writing education—the students who were coming in were seen as remedial, and thus in need of one-on-one attention from tutors. This was a response of the same crises we talked about in the podcast on the Harvard Reports. By the 80s, writing center were becoming more abundant on campuses, but that doesn’t mean they were popular: often shunted to the literal basements of buildings, with creaky, leaky facilities and an underpaid non-tenure track director, writing centers were somehow expected to “fix” student writing. But even under such terrible circumstances, writing center theory was beging to develop, aided by such scholars as Muriel Harris and Stephen North.

 

Stephen North was a good candidate to have written such a manifesto as “The Idea of a Writing Center.” In the 1980s, North was a discipline-maker. His thorough taxonomy of composition research The Making of Knowledge in Composition has sometimes been tapped as the foundational manifesto for research in composition. We’ll probably talk about it later, but “The Idea of a Writing Center” was no less of a manifesto for writing center studies.

 

The first line of the article reads “This is an essay that began out of frustration.” The frustration is palpable as North addresses some of the complaints that writing centers have from—and he means this in a nice way—ignorant colleagues. Everyone is ignorant—everyone in the profession, even people in composition, are ignorant “They do not understand what does happen, what can happen in a writing center” (32). It’s not just that North feels misunderstood; it’s that this misunderstanding affects the students who come through his door day-by-day: “You cannot parcel out some portion of a given student for us to deal with,” he fumes against his colleagues in writing classes, “’you take care of editing, I’ll deal with invention”) Nor should you require that all of your students drop by with an early draft of a research paper to get a reading from a fresh audience. You should not scrawl, at the bottom of a failing paper ‘go to the writing center.’ Even those of you who, out of genine concenrn, bring students to a writing center, almost by the hand, to make sure they know we won’t hurt them—even you are essentially out of line.” Ow. Seems like a pretty long list of ways to misuse the writing center and even to modern audiences all of these techniques seem innocent enough. The main problem, North points out, is that “we are not here to serve, supplement, back up, complement, reinforce, or otherwise be defined by any expernal curriculm. (40). Unless you think North has it out for his colleagues, he admits that even his own writing center includes in its mission statement the description of the center as “a tutorial facility for those with special problems in composition” (34). If it’s possible to spit something out in a written article, North faily spits the words out in self-loathing. And the loathing is “the idea that a writing center can only be some sort of skills center, a fix-it shop” (35).

So if writing centers AREN’T just a support for composition, what is the “idea” of te writing center anyway? “We are here to talk to writers” (40). This definition makes the writing center an independent entity with its own purpose in the university, not just an appendage or fix-it shop for the composition classes. What a writing center is can be much larger. North sets out the definition for writing center that persists to this day : at a writing center “the object to to make sure that writer, not necessarily their texts, are what get changed by instruction. In axiom form it goes like this: our job is to produce better writers, not better writing” (38). Whhhoooo, I almost get chills. It’s a phrase you’ll hear a lot in writing cneters, “better writers, not better writing.” What it often means is that writing centers aren’t editing services or a way to improve an assignment or get an A in a class, but an educational cite themselves that hope to teach writing skills and processes that students can take with them in any class and even after graduation. In this sense, the writing center, as North says, “is going to be student-centers in the strictest sense of that term” (39). It will “being from where the student is, and move where the student moves” (39).

 

 

North suggests that writing centers are uniquely qualified to do this work, since the teaching of writing can take “place as much as possible during writing, during the acticity being learned” instead of before or after the writing (39). “The fact is,” North continues “not everyon’s interest in writing, their need or desire to write or learn to write coincides with the fifteen or thirty weeks they spend in writing courses—especially when, as is currently the case at so many institutions, those weeks are required” (42). Anyone who’s taught composition can attest that students sometimes have a hard time seeing the point of skills that their teachers immediately identify as critical for future writing, but with only the imperative of finishing the class, it can be hard for students to understand. At the writing center, North suggests, this is not the case, because the motivations become real. “Any given project” is the material that brings students in “that particular text, its success or failure” (38) motivates students. Students who are motivated by applying to law school or understanding a lab report are often suddenly willing to see the importance of writing skills. These students, “are suddenly willing—sometimes overwhelming so—to concern themselves with audience, purpose and persona and to revise over and over again” because “suddenly writing is a vehicle, a means to an end” (43).

 

The ideas from North’s “Idea of a writing center” have become commonplaces, both because they resonated with what was already happening in the Writing Lab Newsletter and other periodicals as , in North’s words, “writing center folk general are becoming more research-oriented” (44). That tradition has expanded, as peer-reviewed articles in writing centers studies supports a half-dozen journals as well as frequent publication in College English and College composition and communication. When North saw that writing center directors were meeting “as a recognized National Assembly” at the National Council of Teachers of English, he might have foreseen that writing center studies would balloon into the International Writing Center Association, a biennial conference that draws participants in hundreds, and all of the regional conferences affiliated with the IWCA…which reminds me.

One such conference is the south cettral (waazzup?) writing center association conference, which we hosted here at the Uniersity of Texas at Austin last February. I confess that my interest in this topic was partially inspired by the call for papers in this conference, which invoked the 30-yr anniversary of “the idea of a Writing Center.”

 

If you have a conference that you’re organizing in rhetoric and composition, send me an email over at mererhetoricpodcast@gmail.com and I’d love to give you a shout out on a future podcast.

 

 

 

 

Direct download: 15-08-12_-_Mere_Rhetoric_-_Ideas_of_Writing_Centers.mp3
Category:general -- posted at: 12:00pm CDT

 

Welcome to Mere Rhetoric the podcast for beginners and insiders about the people, ideas and movement that have shaped rhetorical history. I’m Mary Hedengren and   the University of Texas’ Humanities Media Project supports the podcast and

 

A few weeks ago I was at an excellent lecture by Collin Brooke here at the university of Texas and he was talking about applying the master tropes to different models of networks. Then I thought--by Jove, the Master Tropes! What a brilliant idea for a podcast! So with all deference to Dr. Brooke, let’s dive into these four beauties of the world of tropes.

 

A trope, you may or not know, is a way of presenting thought in language. A trope is different from what’s called a figure because it doesn’t deal with arranging words, but rather arranging thought. For example, a figure might be something like hyperbaton, which is the the way that Yoda talks: “Patience you must have” just means “you must have patience” there’s not change in the thought behind the words, but the refiguring of the words creates interest, so Yoda says things like “Miss them do not” instead of do not miss them, but the ideas aren’t changed at all. That’s figures.

 

Occasionally, though, Yoda will use a trope. For example, once he said ““In a dark place we find ourselves, and a little more knowledge lights our way.” This is, as it turns out, a metaphor: knowledge doesn’t actually cast a glow, but it does make things metaphorically clear. The words transform the ideas: light equals knowledge. It’s not that Yoda changed the words around--all considered this is pretty syntactically straight-forward for the sage-green sage--but he’s presented the ideas in a different way. This is a trope, not a figure.

It is, as a matter of fact, one of the four master tropes: Metaphor, Synecdoche, Metonymy and Irony.  It’s possible that these terms aren’t familiar to you, or only in a vague, AP English sort of way, so let me provide examples and definitions. Metaphor is the trope that is most familiar to us: knowledge is light, the Force is a river, many Storm troupers are a wall. So I’m going to skip over that. Synecdoche is--aside from being difficult to pronounce, using the part to represent the whole. I always think of that movie Synecdoche New York, where the guy builds a replica of New York for a movie. The standard examples include things like “earning your bread and butter” when you’re hopefully earning much more than that or “putting boots on the ground” when the military often needs soldiers, too, to fill those boots. I used to joke with my Mormon comedy group since everyone prays to “bless the hands that prepared this food,”  if there was a terrible accident in the kitchen and everyone died, at least the hands would be preserved. So you get the idea. Metonymy can sometimes be a little more confusing, because it, like Synecdoche, involves using a word associated with the idea to stand in for the idea itself. We say things like “the White House has issued a statement” when the building itself has done no such thing, or “Hollywood is corrupt” to represent the movie business generally. Some people will say that synecdoche is just a specific kind of metonymy, like how simile is a specific kind of metaphor. Finally, irony may seem like a simple, straightforward trope, but it can be notoriously complex, as Wayne Booth describes in greater detail in The Rhetoric of Irony. How we we know when someone is being ironic? How much is irony dependent on understanding cultural cues? Why do we say the opposite of what we mean as a way to say what we want? Tricky stuff all around.

The four master tropes are probably most familiar to rhetoricians as the essay found way in the back of Kenneth Burke’s Grammar of Methods, way way back as an appendix. There, Burke equates these over-arching tropes with different epistemic perspectives: metaphor correlates with perspective, metonymy with reduction, synecdoche with representation, and irony with dialectic. The way that we construct thought depends on how we use these four master tropes.

Remember when we talked about the Metaphors we live by? Well, Burke says that we don’t just live by metaphors individually, but also by the idea of metaphor, or by reduction, representation or dialectic. The tropes, instead of just being a way to make your writing more flowery, can be a critical part of invention, and how you see the world more generally. Are you inclined to think inductively, looking at a couple of examples of Sith lords and there after making generalizations about the group as a whole and their capacity to run a competent daycare? It’s possible to think in terms of irony, transpositioning one view of truth with an anti-thetical perspective: can Anikin be both on the dark side and not on the dark side? Can you both do and do not if you only try? These master tropes are not just ways of expressing ideas about the world, but coming to make ideas as well.

I’m a huge fan of Burke, but I’m afraid that I can’t give him credit for coming up with the idea of four master tropes that encompass other ways of figuring ideas. I’m sorry to say that that distinction goes to--ew--Petrus Ramus. Yes, Ramus, the mustache-twirling villain of rhetoric himself. Back when we did our series on the villains of rhetoric, Ramus was public enemy number one, removing invention from rhetoric and diminishing the whole affair to a series of branching “yes and no” questions and needless ornamentation. And yet it was Ramus, in his eagerness to classify everything into categories and subcategories who coined the idea of the master tropes back in 1549. Fortunately the idea was taken up by a more palatable figure of rhetorical history, Giambattista Vico, who in the 18th century, identified the master tropes as basic tropes, or fundamental tropes, being those to which all others are reducible.  

Since Burke, though, others have taken up the idea that these tropes of arranging ideas might become ways to think about the world in general. Hayden White, for instance, saw the master tropes as representing something about literature.

 

Trope

Genre

('mode of emplotment')

Worldview

('mode of argument')

Ideology

('mode of ideological implication')

Metaphor

romance

formism

anarchism

Metonymy

comedy

organicism

conservatism

Synecdoche

tragedy

mechanism

radicalism

Irony

satire

contextualism

liberalism

 

He constructed a table where each trope has its own genre, worldview and ideology. Metaphor, for instance, was about romance--or we might say fantasy--and was associated with formism and an ideology of anarchism because anything might apply as a metaphor. Metonymy was associated with comedy, organicism and conservatism--presumably because if you assume that “the White House” speaks for the country, you’re putting a lot of stock in the traditional power that dominates. Conversely, synecdoche was associated with tragedy, mechanism and radicalism. Irony, naturally enough, was the trope of satire and its world view of contextualism and liberalism. Once White had come up with this tidy table, he because to think about the tropes not just statically, but how they might evolve temporally, both in terms of an individual child’s development and in a civilization.

Metaphor was the earliest stage, corresponding to infants up to two years old and aligned with Foucault’s conceptualization of the Renaissance. Then metaphor gives way to metonymy, the domain of children from 2-7, which White lines up with the Classical period and the Enlightenment--very conservative and fond of straight-forward comedy. Next comes synecdoche of tweens and the modernist period--radically breaking from the past and finally, in crowning achievement, irony, the stage of teenagers and adults, corresponding to the post-modernist era, with its love of counterintuitive and contradictory thought.

 

Hayden White's Sequence of Tropes

Piagetian stages of cognitive development

White's alignment of Foucault's historical epochs

Metaphor

sensorimotor stage (birth to about 2 years)

Renaissance period (sixteenth century)

Metonymy

pre-operational stage (2 to 6/7 years)

Classical period (seventeenth and eighteenth centuries)

Synecdoche

concrete operations stage (6/7 to 11/12 years)

Modern period (late eighteenth to early twentieth century)

Irony

formal operations stage (11/12 to adult)

Postmodern period

Others have highlighted the philosophical or historiographical possibilities of the mastertropes, including Jakobson and Foucault himself. Which brings me back to this fascinating, exploratory lecture by Collin Brooke.

 

Brooke suggested another correlation for the master tropes: not ways of thinking or periods of time, but networks of connection. Networks are a big stinking deal for digital humanists and new media rhetoricians like Brooke, and some of the different types of networks, brooke proposes, may correlate to the master tropes: hierarchies, for instance, are like metaphors, which correspond across groups--the padowan learner doesn’t really tell us much about the Jedi master who trains her, but you expect the role of that padowan learner to be similar to the role of another padowan who studies under another master. Synecdoche, though, can be seen in truly random networks. A network of 200 that is truly random, is representative of a network of 2000, or of 2 million. Some networks are neither analogous like metaphor or random like synecdoche. In situations that produce what’s been called the long tail--citations for example, some groups or people are more popular because they are more popular. the more people who fear Jabba the hut--peons, bounty hunters-- the more he is feared. It creates a snowball effect that is similar to metonymy. Brooke’s ideas are inchoate and he admits that he’s not sure what network might correlate to irony--it’s all a work in progress, afterall, but it goes to show that the organization appeal of the master tropes continues. The idea of tropes that rule all the other tropes and say something meaningful about the ways in which we construct and understand the world around us is a timeless appeal that goes all the way back to Vico--er, let’s just say Vico, okay.  Until next week--miss us you must not because patience you must have.

 

Direct download: Mere_Rhetoric_-_Master_Tropes.mp3
Category:general -- posted at: 12:00pm CDT

 

Welcome to Mere Rhetoric the podcast for beginners and insiders about the people, ideas and movement that have shaped rhetorical history. I’m Mary Hedengren and   the University of Texas’ Humanities Media Project supports the podcast and

 

 

Today we’re doing a podcast on Dionysius of Halicarnassus, not least because it’s so fun to say his name. Some people just have the kind of name that makes you want to say it all out, in full. Say it with me: Dionysius of Halicarnassus. It’s lovely. Fortunately, we’ll lget to say Dionysius of Halicarnassus several times today.

 

Dionysius of Halicarnassus, being of Halicarnassus, was Greek, but he wasn’t one of the 5th century golden age Greek rhetoricians--he lived around 50-6 BC during the Roman empire. Indeed, he studied in Rome and gave lessons there as part of the Greek educational diaspora. Dionysius of Halicarnassus could be seen as a great reconsiler between Roman and Greek thought, or he could be seen as a stoolie for the romans. He wrote of the Romans as the heirs of Greek culture and was always talking up the qualities of the Romans.

 

But he did love Greek rhetoricians. He writes admiringlyof Greek poets like Homer and Sappho of Greek rhetoricians Isocrates and Lysius, and even of Dinarchus, whom most people thought was kind of a lousy rhetor and even Dionysius of Halicarnassus admits was “neither the inventor of an individual style … nor the perfector of styles whcih others had invented” (1). He compiledhis thoughts on rhetoric into a more-or-less treatise known to us rather unimaginatively as the Art of Rhetoric. Not to be confused with all of the other Arts of Rhetoric, but the one by Dionyius of Halicarnasus. In the Art of Rhetoric and On Literary Composition, he offers in-depth analysis of many of the greatest Greek rhetors and rhetoricians, giving long examples in his text. As a matter of fact, much of the fragments we have from folks like Sappho comes from Dionysius of Halicarnassus, because he loved to quote big chunks of text and then go back and describe what was happening in those texts, even down to the level of the sounds of the vowels. that’s the level of analysis you get from dionysius of Halicarnassus.

 

And rather not surprisingly. Dionysius of Halicarnassus cited big chunks of text because he was a firm believer of imitation. Imitation,in this case, wasn’t the same as mimesis. Let me describe the differences: For Aristotle, Mimesis was about looking to nature and imitation from nature. So you see a bowl of grapes, and you get your teeny, tiniest paintbrush and you paint thos grapes so realistically that someone walking by might jam their finger reaching out to grab one. that’s mimesis. Dionysian imitation, though, is about imitating an author. Or authors. So now instead of staring at a bowl of grapes, you might stare at a poem about a bowl of grapes. Pedagogically, you might first emulate the poem, trying to recreate the poem as closely as you can, then adapt the poem, maybe now instead of a poem about grapes you make it a poem about plums. then you might rework and improve the poem, cutting back the long winded parts, or where the original author used a lame analogy or something. But then, in your own work, you continue this process with not just one poem, but dozens of poems, and not just by one author, but by dozens of authors. Through careful reading and analysis, you can identify the styles and methods most appropriate to your situation. This was popular for the Romans and it’s popular with us. If you’re going to write a love poem today, for instance, you might write a sonnet because of the successful love poems of Plutarch and Shakespeare, and you might find yourself using similar kinds of tropes and figures as Plutarch and Shakespeare, cataloging the beauty of your beloved, or comparing them to an animal or flower.this is all Dionysian imitation on your part. The Dionysian imitation caught on in a big way among Latin writers. Quintilian was a fan and included imitation of authors in his own pedagogy. Dionysius of Halicarnassus’ 3-volume treatise, known to us as--surprise--on imitation became a relative best seller. It makes sense considering the politics of greco-roman relations: if the Golden Age rhetors, Isocrates and Lysius, really are teh best, they can serve as models for Roman writers. these Roman writers, though, can exceed the Greek models. Just like how Dionusus of Halicarnassus thought that Romans were the literal descendents of later Greeks, he found a way that their writing could be descended from Greek style.

 

It may sound weird to us to not value originality, but Romans were sort of world-weary, “nothing new to be said” sorts who recognized the long literary precedent of Greek and Egyptian writers. Dionysian imitation could give them a way to feel that they were taking this long history and improving on it. And that meant a lot to them.

 

If you, like Dionysius of Hallicarnassus, have a fun name to say, or if you know of a rhetorician who, like Dionysius of Hallicarnassus, has a fun name to say, why not drop us a line at mererhetoricpodcast@gmail.com? Until next time, Dionysius of Hallicarnassus.

 

Direct download: Mere_Rhetoric_-_Dionysius.mp3
Category:general -- posted at: 10:25am CDT